Intelligent media process automation systems can be used successful where classical approaches failed because of the lacking flexibility and adaptability to fulfill the work. For this, process automatic engines with integrated rule engines are the method of choice. These tools need to be manageable straight forward by media manager without any scripting tools or support of IT experts.

Process Automation enables a ‘Management by Exception policy’ where media manager should devotes their valuable time to investigating only those situations in which actual results differ significantly from planned results. Attention is given only to process deviations requiring human investigation; all other work is streamlined highly-efficient nearly error-free by process automation. A nearly error-free process is possible as automation secures a higher process uniformity compared to work steps performed manually.

This led to a reduction operating costs and enables companies to harness under-utilized computing capacity within the enterprise. By lowering resource requirements through streamlining and automation, process automation further empowers media companies to overcome their challenges around efficiency and cost reduction.

With CubeWorkflow 2.0 Cube-Tec International has revealed exciting new media automation technology to provide a unified toolset for media process improvement. It contains a complete set of tools for best of breed Media Processing, enriched Media Quality Control, Team Collaboration, Business Intelligence and Business Activity Monitoring. It is designed to sit on-top of your current infrastructure and provide a new agile and lightweight layer for industrial-grade process automation and media quality validation. CubeWorkflow 2.0 does not need and does not intend to replace a full blown heavyweight Enterprise middleware infrastructure, nor an Enterprise Media Asset Management System. CubeWorkflow 2.0 can start compact as a single server system. Through its highly scalable design and automation with support for streamlined human workflows. Still people think innovation and open standards can’t go hand in hand – but they are wrong! In a pioneering effort CubeWorkflow 2.0 brings together the best of emerging open standard media technology in service oriented architecture for media (SOA), business process management (BPM) and business activity monitoring (BAM) all packed in lightweight services.